Click & Go Campaign Tool

Follow 3 easy steps and receive personalised versions of email templates which you can deliver to your customers and prospects. You will need a user id and password to access the site.

If you do not have a user id and password to access the Click and Go Campaigns simply email anzpartners@messagelabs.com

Each email campaign has specific details that will be merged into your personalised versions.

Campaign	Description	Click & Go Campaigns/Resources	Preview
Telemarketing/Outbound Calls Nurture Script	Download this document for assistance with how to structure your outbound calls. A sales person or a telemarketer can apply this structure to their outbound calls either in follow up to one of the eDM campaigns listed below, or as a cold call. Includes instructions, options for scripting and sample questions to help you unveil the business need or "pain" required for a sales lead.	[|Click here]	Preview Not Available
Objection Handling for Telemarketers	A few common objections telemarketers may be confronted with when making outbound calls and suggested responses.	[|Click here]	Preview Not Available
Lead Capture Form	What makes a good lead? This document lists all the criteria for an effective sales opportunity and where to register these details if an opportunity is uncovered by your business.	[|Click here]	Preview Not Available
Controlling Web Use	There is a balance between monitoring and blocking web use in the workplace. IT Managers need to consider employee privacy in line with the overall good of the business. This whitepaper will help you make informed decisions about controlling web use in the work place.	Click here	Preview
Converged Threats	This whitepaper looks at IT Managers’ perceptions of converged threats and what companies can do to protect themselves from the latest internet security problems.	Click here	Preview
Keep Emails Private	This whitepaper focuses on the complex issues surrounding email encryption and provides IT managers and owner mangers with solutions to ensure their companies emails remain private.	Click here	Preview
Phishing scams: Truth, myth and cyber crime	This whitepaper ‘Phishing for victims’ provides the reader with details on the history of phishing plus highlights how phishing has developed into a broad range of criminal activities designed to steal confidential data via computers.	Click here	Preview
Targeted Trojans take aim.	This whitepaper focuses on Targeted Trojans and provides the reader with an understanding of how they can protect their business from these threats with MessageLabs Hosted Services.	Click here	Preview
Threat Predictions 2010: MessageLabs Intelligence	What do the latest global security web and email threats mean for business? Stay ahead of the game with MessageLabs Intelligence security predictions for 2010.	Click here	Preview
Email Continuity: Keep your email flowing	Email needs to keep flowing. Unplanned outages or even routine maintenance can cause huge disruption. This whitepaper outlines simple solutions to ensure business email is always available.	Click here	Preview
IT Managers Guide – Hosted Security	Help your clients understand how Hosted Security can save them time & money whilst delivering highly accurate threat protection with this whitepaper.	Click here	Preview
Email/ Web Security – Free Non Technical Guide	This whitepaper offers organisations a non-technical guide to Email and Web Security and helps them stay one step ahead of the risks associated with email and web communications.	Click here	Preview
Email Security Buyers Guide	The Email Security Buyers Guide provides organisations with a summary of the rising tide of email threats and the various ways to protect their organisation.	Click here	Preview
Web Use and Misuse	This Whitepaper outlines the new challenges caused by web use and misuse.	Click here	Preview
IT Managers Guide to Email Archiving	The IT Managers Guide to Email Archiving helps organisations make an informed decision on their email archiving requirements.	Click here	Preview
Email & Web Services Free Trial	By offering a Symantec Hosted Services Free Trial your clients will be able to understand how email and the web is being used within their organisation.	Click here	Preview
Web Services Free Trial	By offering a Symantec Hosted Services Free Web Services Free Trial your clients will be able to understand how the Internet is being used within their organisation.	Click here	Preview
Web Services Webinar	The purpose of the Symantec Hosted Services Free Web Services Webinar is to provide organisations with top tips for improving web security and reducing the risks around employee use of the web.	Click here	Preview

Free Trial Web Banner Campaign

We have created simple banners for you to place on your web site to help you generate sales leads and responses.

Click here to see an example of the co-branded landing pad.

To request a copy of the banner and a co-branded 'landing pad page' please email your request with your logo to anzpartners@messagelabs.com

Free Trial Banner This banner promotes a Free Trial of our Email and Web Services.

SaaS Express - Get the latest sales collateral, tips and support for selling MessageLabs

SaaS Express is not a 'e-newsletter' - this quarterly email is designed to provide you with fast, easy to read information to help you sell MessageLabs. This punchy email is all about providing you bite-sized bits of relevant information without all the tedious announcements you would normally expect in a format like this.

MessageLabs Intelligence

Sign up to receive MessageLabs Intelligence monthly statistics and analysis on your customers.

SIGN UP HERE

RECENT EVENTS

MessageLabs Sales Cycle Tips & Techniques
2 Jun 2010
>Download Presentation Recording
How to deliver the MessageLabs value proposition; what to take with you to a client meeting; how to refer a deal and what paperwork you need to complete and what to do after the deal is closed.

MessageLabs Hosted Web Security
31 Mar 2010
>Download Sales Resource Pack
The presentation included a service overview of MessageLabs Web Security & opportunity discovery questions to uncover a web services sale.

MessageLabs Hosted Email Continuity
18 Jan 2010
>Download Sales Resource Pack
This training webinar covered the business case for implementing Email Continuity; features and functions of the service and resources to help partners sell the hosted service.


RECORDED EVENTS

Part 1: ClientNet Basics
6 October 2009
Getting the most out of your MessageLabs services
>Download Recording

Part 2: ClientNet Advanced
8 October 2009
Getting the most out of your MessageLabs services
>Download Recording

Why SaaS is a potential money spinner
19 March 2009
Understand why a SaaS based approach to security is a potential money spinner.
>Download Recording

This section contains useful resources to easily execute marketing campaigns for demand generation and building awareness.

If you have any additional requirements please email anzpartners@messagelabs.com or contact your MessageLabs Partner Account Director.

CLICK HERE to download MessageLabs Associate Logo

CLICK HERE to download Hosted Services Logo Guidelines

CLICK HERE to download MessageLabs Associate Introduction Email Template

Steps for Successful Pipeline Development and Marketing Campaigns

We have put together a list of tips and considerations to help ensure you get the best possible results from your MessageLabs marketing campaigns:

CREATE DEMAND

Marketing campaigns are about demand generation and awareness.

To assist you in uncovering new opportunities within your install base or prospect database, Symantec Hosted Services has a number of tips to integrate with your existing sales and marketing strategy.

Next Steps >>

1. Introduce the partnership by using the partnership email templates.
2. Run your own Call Blitz campaign, using the call script templates, to upgrade and upsell your existing users or attach additional services to your install base using other Symantec services.
3. Create leads by offering your customer base an informative material or free trial for MessageLabs Hosted Email Services - using Symantec Hosted Services’ easy ‘Click & Go Campaign’ tool.

Additional tips >>

• Target list must contain up to date and accurate contact information including email adresses;
• Ensure contacts are IT decision makers;
• Brief your sales team to follow up contacts touched by a marketing campaign and aim to tee up meetings with those contacts;
• Think about what solution you want to promote i.e. Web Security, Email AV & AS, URL Filtering, Instant Messaging Service & IMSS, Email Archiving Service, Image Control & Content Control, Policy Based Encryption or Boundary Encryption;
• Set an objective for the outcome of the campaign? E.g. A specified number of opportunities or sales meetings resulting from the campaign and sales follow up;
• Identify opportunities and get help from your MessageLabs Sales Account Manager to close the deals.