Click & Go Campaign Tool

Follow 3 easy steps and receive personalised versions of email templates which you can deliver to your customers and prospects. You will need a user id and password to access the site.

If you do not have a user id and password to access the Click and Go Campaigns simply email anzpartners@messagelabs.com

Each email campaign has specific details that will be merged into your personalised versions.

Campaign	Description	Click & Go Campaigns	Preview
Controlling Web Use	There is a balance between monitoring and blocking web use in the workplace. IT Managers need to consider employee privacy in line with the overall good of the business. This whitepaper will help you make informed decisions about controlling web use in the work place.	Click here	Preview
Converged Threats	This whitepaper looks at IT Managers’ perceptions of converged threats and what companies can do to protect themselves from the latest internet security problems.	Click here	Preview
Keep Emails Private	This whitepaper focuses on the complex issues surrounding email encryption and provides IT managers and owner mangers with solutions to ensure their companies emails remain private.	Click here	Preview
Phishing scams: Truth, myth and cyber crime	This whitepaper ‘Phishing for victims’ provides the reader with details on the history of phishing plus highlights how phishing has developed into a broad range of criminal activities designed to steal confidential data via computers.	Click here	Preview
Targeted Trojans take aim.	This whitepaper focuses on Targeted Trojans and provides the reader with an understanding of how they can protect their business from these threats with MessageLabs Hosted Services.	Click here	Preview
Threat Predictions 2010: MessageLabs Intelligence	What do the latest global security web and email threats mean for business? Stay ahead of the game with MessageLabs Intelligence security predictions for 2010.	Click here	Preview
Email Continuity: Keep your email flowing	Email needs to keep flowing. Unplanned outages or even routine maintenance can cause huge disruption. This whitepaper outlines simple solutions to ensure business email is always available.	Click here	Preview
IT Managers Guide – Hosted Security	Help your clients understand how Hosted Security can save them time & money whilst delivering highly accurate threat protection with this whitepaper.	Click here	Preview
Email/ Web Security – Free Non Technical Guide	This whitepaper offers organisations a non-technical guide to Email and Web Security and helps them stay one step ahead of the risks associated with email and web communications.	Click here	Preview
Email Security Buyers Guide	The Email Security Buyers Guide provides organisations with a summary of the rising tide of email threats and the various ways to protect their organisation.	Click here	Preview
Web Use and Misuse	This Whitepaper outlines the new challenges caused by web use and misuse.	Click here	Preview
IT Managers Guide to Email Archiving	The IT Managers Guide to Email Archiving helps organisations make an informed decision on their email archiving requirements.	Click here	Preview
Email & Web Services Free Trial	By offering a Symantec Hosted Services Free Trial your clients will be able to understand how email and the web is being used within their organisation.	Click here	Preview
Web Services Free Trial	By offering a Symantec Hosted Services Free Web Services Free Trial your clients will be able to understand how the Internet is being used within their organisation.	Click here	Preview
Web Services Webinar	The purpose of the Symantec Hosted Services Free Web Services Webinar is to provide organisations with top tips for improving web security and reducing the risks around employee use of the web.	Click here	Preview

Free Trial Web Banner Campaign

We have created simple banners for you to place on your web site to help you generate sales leads and responses.

Click here to see an example of the co-branded landing pad.

To request a copy of the banner and a co-branded 'landing pad page' please email your request with your logo to anzpartners@messagelabs.com

Free Trial Banner This banner promotes a Free Trial of our Email and Web Services.

SaaS Express - Get the latest sales collateral, tips and support for selling MessageLabs

SaaS Express is not a 'e-newsletter' - this quarterly email is designed to provide you with fast, easy to read information to help you sell MessageLabs. This punchy email is all about providing you bite-sized bits of relevant information without all the tedious announcements you would normally expect in a format like this.

MessageLabs Intelligence

Receive MessageLabs Intelligence direct to your inbox reporting monthly on the latest statistics and analysis on converged threats threatening businesses and cyber-criminal activity in our region. Click here to sign up today.

Suggestions & Feedback

If there is something you want the next SaaS Express to feature, write to us at anzpartners@messagelabs.com

CURRENT EVENTS
Event Title	Date	Start Time	Description	Register to Attend
MessageLabs Hosted Email Continuity training webinar	18 Jan 2010	5pm Australian EST	Storms, bush fires, server failure or even routine maintenance can cause major email outages for your customers’ businesses – and the effects are potentially disastrous. For your customers, it can mean lost revenue, reduced productivity or even damaged relationships with clients and suppliers. To help you sell, this training webinar will: Help you understand the business case for implementing Email Continuity Explain the features and functions of the MessageLabs Email Continuity solution Direct you to valuable resources to help you sell MessageLabs Email Continuity	anzpartners@messagelabs.com

PARTNER TRAINING & ENABLEMENT SCHEDULE
Talk to your Partner Account Director about your Training & Enablement Schedule.

PREVIOUS EVENTS
Event Title	Date & Time	Description	Download / More Info
Changes to Ordering & Ticketing	10 Dec 2009	This session took attendees through a must-see walk through of the new Order Form functionality.	Details TBC
Intro to NEW MessageLabs Email Archiving Solution	20 Aug 2009	This session covered the market need for Email Archiving, features & benefits, how to identify opportunities and how to easily cross-sell archiving with MessageLabs Email Services.	This session was not recorded. Request more info from anzpartners@messagelabs.com
Why SaaS?	7 May 2009	This session provides an introduction to using hosted services as part of your security solution. During this presentation we will be discussing the benefits and drawbacks of software, appliance and hosted security solutions and looking at the total cost of ownership model.	Download here
MessageLabs Quarterly Update from the UK	24 Mar 2009	A regular update on the security landscape and your MessageLabs partnership	Download recording

This section contains useful resources to easily execute marketing campaigns for demand generation and building awareness.

If you have any additional requirements please email anzpartners@messagelabs.com or contact your MessageLabs Partner Account Director.

CLICK HERE to download 'Powered by MessageLabs' Logo

CLICK HERE to download 'MessageLabs Certified Partner' Logo

CLICK HERE to download 'MessageLabs Authorized Reseller' Logo

CLICK HERE to download 'MessageLabs Associate' Logo

CLICK HERE to download Symantec Hosted Services Logo Guidelines

Successful customer implementations of managed security solutions are considered particularly interesting to the IT and business media and we have gained a lot of publicity in the media for both MessageLabs clients and Partners around:

• New customer wins for large or web services deals
  
• Traction in certain vertical markets
  
• Case studies of customers who have been using MessageLabs for about 6 months

If you are open to talking to the media and would like to find out more about possible PR campaigns, please contact your MessageLabs Account Manager and the MessageLabs PR team will call you back.

Tips for Successful Marketing Campaigns

We have put together a list of tips and considerations to help ensure you get the best possible results from your MessageLabs marketing campaigns:

• Target list must contain up to date and accurate contact information;
• Ensure contacts are IT decision makers;
• Brief your sales team to follow up contacts touched by a marketing campaign and aim to tee up meetings with those contacts;
• Think about what solution you are promoting i.e. Web Security, Email AV & AS, URL Filtering, Instant Messaging Service & IMSS, Email Archiving Service, Image Control & Content Control, Policy Based Encryption & Boundary Encryption;
• Have you set an objective for the outcome of the campaign? E.g. E.g. A specified number of opps or sales meetings resulting from the campaign & sales follow up;
• Does your expected outcome justify the investment required to execute the campaign?
• Get help from your MessageLabs Sales Account Manager to identify opportunities and close deals. If you would like to talk about how to best market MessageLabs to your contact base, please advise your Partner Account Director.